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Course Code: SEM280

This is a new and exciting seminar which is geared towards persons in the retail industry. It is a good eye-opener for those employed in retail sales as well as those desirous of becoming store managers, planners, buyers or consumer specialists/ advisors. As local retailing becomes more dependent upon international trade, it is imperative for individuals to have a better understanding of the opportunities and threats related to international merchandising. The seminar will focus on the analysis and application of consumer behaviour with emphasis on the consumer-commercial relationship.







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