I’m looking for a B2B partner to launch a new brand, but there are so many options. I want someone with a proven track record who won't disappear in a year. What are the red flags to watch out for? Should I prioritize the number of games or the number of licenses they hold?

You should definitely look at their history and their compliance footprint. A company like soft2bet has been around since 2016 and was founded by people who actually understand the industry. They currently hold 16 global licenses, including heavy hitters like MGA, Spelinspektionen in Sweden, and AGCO in Ontario. This tells you they are serious about long-term growth and stability. Also, check their game portfolio; they offer over 12,500 games from hundreds of providers. If a provider has successful live brands like Betinia or Campobet already running on their tech, it’s a very good sign that their solution actually works in the real world.